Maggie Dugan

New & Improved: Maggie Dugan

Maggie Dugan is a Partner at New & Improved where she works with organizations that want to move beyond the buzzword of innovation to actually doing something serious about being deliberately creative day-to-day. Her practice involves facilitating idea-generation sessions, creativity training, leadership workshops and train-the-trainer programs throughout Europe and in the United States

Clients that have benefited from her training and facilitation include: Brand Advocate, Baxter BioScience, Body Shop, Brown-Forman/Southern Comfort, Business Objects, Cartier, Coca-Cola International, Danone/Evian, De Agostini, Microsoft, ILOG, International Flavors & Fragrances (IFF), Intuition, Kellogg’s, Nature & Decouvertes, Nespresso, Nestlé Waters, Total/Elf, Unilever, University of Greenwich Business School, and the World Bank/Consulting Group for Assisting the Poor (CGAP).

Maggie started out as a broadcast journalist and a radio marketing director. She was president of the American Comedy Network, and vice president of its parent company, NewCity Communications. She moved to Europe in 1992 and, based in Switzerland, worked for United Press International. She also spent a year living and working in Hong Kong before moving to Paris to become vice president of Emmis International, with the goal of developing media investment opportunities throughout Europe. In 1998, she morphed her professional focus towards creativity and innovation. Maggie is a graduate of Brown University with A.B.s in History and in Semiotics.

Maggie has been a leader/presenter at creativity conferences worldwide, including the Creative Problem Solving Institute; the South African Creativity Conference (ACRE); KreaTurk in Istanbul; Intercultural Creativity conference in Brighton, UK; and the Creativity European Association (CREA) conference in Italy. She’s a member of the Creative Education Foundation (CEF), CREA France, and Facilitators without Borders.

Maggie lives in Paris where she loves to write, keeps a journal, still sends handwritten personal letters and is working on a novel. Traveling is her drug of choice: especially if it involves a long hike in the mountains and lingering lunch at a gastronomic Michelin-starred restaurant. Her two daughters make her laugh and keep her busy. If she had any spare time she’d use it to play the piano and the viola, do yoga, swim laps, or just to sit in a café and people-watch.