Become a powerhouse of innovation.

Reignite your people, profits, and ingenuity.

You don’t have to be born innovative – you can learn it.
Get empowered to build an innovative culture through our proven workshops and facilitated sessions.

What we do

We empower organizations to create growth through consistent innovation of compelling products and services

Our proven innovation methodologies give organizations the competitive edge to substantially increase profits with enterprise-wide, new value creation. Whether you are a Fortune 100 company or startup, most creative output slows down over time. Our approach infuses creativity into your culture. Contact us to become a sustainable powerhouse of innovation, creativity and collaboration.

Learn how we reignite your innovation to drive growth

“We have used and continue to use New & Improved for our new product ideation sessions and are never disappointed. The results of these products in the marketplace speak for themselves. I highly recommend them!”

Who we help

We provide innovation training, facilitated sessions, and organizational consulting

More innovative people

We deliver Level IV ROI by improving creative collaboration and creativity skills. Because participants generate new and better ideas instead of using training simulations, you will see immediate value. 

More innovative products and services

We help marketers innovate faster – creating new and improved products with our accelerated process, condensing 6 months of marketing concept work into just 5 days.

More innovative companies

Our proven approach assesses an organization’s culture and leads them through wise, fail-proof strategic efforts to create a high-performing innovation culture.

Why Choose Us

Proven process for sustainable innovation

We’ve worked with both Fortune 100 and small startups for over 30 years to deliver results. Through our training, your employees practice a proven innovative methodology that not only sparks today’s innovations but helps you build a culture of ongoing excellence. Your teams will become adept at using our Universal Creative Process to consistently generate new ideas and improve existing products and services.

The science behind our process

Neuroscience: Unleashing Creative Disruption

Recent advances in neurobiology further validate what we’ve known for years. The human brain is hardwired to resist change and limit the potential disruption that comes from creative thinking. To unleash innovative ideas, people must manage the “Gator Brain” with mature thought choice and collaborative thinking methods. Otherwise, the Gator Brain cunningly kills off the new thinking needed for innovation to come to life.

Select Clients

We’ve helped some of the biggest and smallest organizations develop sustainable innovation. How can we help you?


What People Are Saying

“I’ve had the privilege of working with New & Improved – this stuff is GREAT! They’ve packaged the material in a way that has enabled us to not only use it ‘on the job,’ but also to share it with team members to upgrade their team effectiveness.”

VP, Pfizer

“Thanks to the New & Improved facilitators and illustrators for keeping everyone energized. We generated 155 new solutions across five platforms. All of your efforts and ideas will help us achieve our short-term and long-term franchise goals. We could not have done it without you.”

Product Director, Johnson & Johnson

“I was very impressed by how well you related to the people and in turn how they responded to your sincere efforts to help them…I am confident that your positive impact will drive benefits for years to come.”

Sr. VP Operations, Kraft Foods

Our Blog

Latest about Innovation

The Expedition of a Lifetime

  Life is problems. Challenges to overcome. Opportunities to grab hold of. Businesses to build. Relationships to make work. Communities to help. Children to raise. What makes us human is our ability to think creatively and solve problems. We ARE problem solvers....

3 Surprising Requirements for Developing a Creative Brain

No amount of innovation process skills training will work without also improving an individual’s ability to manage what we call the “Gator Brain”. Skip this, and your innovation skills improvement effort is sure to fail.

Protect Your Career in the Age of Automation and AI

Experts predict that by 2030, increasing automation and AI (artificial intelligence) will replace over 30% of all American jobs. Even if you don’t think that you’ll be replaced by a robot, “almost every job has a significant amount of activities that can be automated.” Do you have the skills to succeed in the age of automation and AI? How can you protect your career in the age of automation and AI? Will your organization be able to compete in the future? We’ll explore what you and your organization should do to stay relevant and necessary.  

3 Ways to Make Time for Innovation

The biggest complaint we hear is that there is not enough time to be innovative. Here are three ways that you can make time for innovation.

4 Ways to Design an Office that Sparks Innovation

If you give people space to explore new ideas and collaborate, they’ll be more innovative. The good news is that you can do this without spending a lot of money. In this article, we’ll explore how to design an office workspace that sparks innovation.   1. Rethink Open...

Top 10 Drivers of Innovation

To drive innovation, you need to know what drives innovation. We’ve identified the top ten drivers.

3 Keys for Great Innovation Leaders

Great innovation leaders know how to: evaluate ideas, stay curious, and be humble. Learn how you can be a great innovation leader.

What Is the #1 Secret of a Great Facilitator?

After 30+ years of facilitating new product development and strategic planning, we share the secrets of a great facilitator.

Why so Many “Creativity Methods” Fail to Deliver on Promise

Each year millions learn a creativity process, but don’t use it. Here’s how to ensure that your innovation training will succeed.

How to Be More Creative in 5 Minutes

If you only had 5 minutes to be more creative, would you know where to begin? Would you clarify the problem? Jump to solutions? Here are 4 keys to creativity you’ll need for successful innovation.

Ready to Make a Change?

Whether you want to start with a small training workshop or discuss more widespread systematic culture change, give us a call. We will tailor a solution to fit your exact needs.

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