Looking to really stretch beyond the ordinary? Forced Connections is a powerful creativity tool that helps generate really novel ideas!

Download our tool, Force Connections. Download all of our facilitation tools.

How to Force Connections:

  • Pick a stimulus unrelated to the challenge — an object, a toy, a picture
  • Make a list of at least five attributes of the stimulus (What does it make you think of? What do you see? What are your associations?)
  • For each attribute, force at least two idea connections from that attribute to the challenge
  • Repeat!

When to force connections:

  • To help get unstuck when generating ideas
  • To shift thinking in new directions
  • To generate really wild and unusual options.

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