Power Tools and Courses
These tools and courses help focus your innovation sessions and improve your overall results.
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Download Our Free 'Forced Connections' Tool
Looking to really stretch beyond the ordinary? Forced connections is a powerful creativity tool that helps generate really novel ideas!
How to Force Connections:
Pick a stimulus unrelated to the challenge — an object, a toy, a picture
Make a list of at least five attributes of the stimulus (What does it make you think of? What do you see? What are your associations?)
For each attribute, force at least two idea connections from that attribute to the challenge
When to force connections:
To help get unstuck when generating ideas
To shift thinking in new directions
To generate really wild and unusual options.