Download Our Free 'Forced Connections' Tool

Looking to really stretch beyond the ordinary? Forced connections is a powerful creativity tool that helps generate really novel ideas!

How to Force Connections:

Pick a stimulus unrelated to the challenge — an object, a toy, a picture

Make a list of at least five attributes of the stimulus (What does it make you think of? What do you see? What are your associations?)

For each attribute, force at least two idea connections from that attribute to the challenge

Repeat!

When to force connections:

To help get unstuck when generating ideas

To shift thinking in new directions

To generate really wild and unusual options.