The Universal Creative Process
We help organizations increase their “creativity on demand” and capacity for steady, sustained innovation
The Universal Creative Process (UCP) is a structured framework that allows you to generate better innovations. The 7 stages help you choose the right problem to solve, generate lots of ideas, improve those ideas, prototype the best ideas, and create a plan for implementation. This process is based on 65 years of research. As a result, it is the best process for developing innovation and creating competitive differentiation.
This methodology solves core challenges by providing:
- An innovation framework that allows you to effectively use the best creative thinking tools, processes and techniques
- Rich processes that work together to help teams collaborate better together, including designing new opportunities as well as anticipating and overcoming existing challenges
- Tools to strengthen creativity, collaboration, and use of diversity
- Tools to increase an organization’s ability to support people with a well-managed innovation ecosystem
In conclusion, this process will improve your innovation culture. Whether you already use Design Thinking or other tools, this process will ignite innovation across the whole organization.
THE 7 STAGES OF THE UNIVERSAL CREATIVE PROCESS (UCP)
How the Process Works
The creative process has seven distinct stages.
Each stage has two parts: divergent thinking (generating lots of ideas) and convergent thinking (choosing the best ideas). As a result of separating the two parts, people fully engage in open-ended thinking and then judge carefully during the selection process.
Message to Senior Leadership: The Truth About Creating Innovation Culture
Stage 1: Identify a Goal, Wish or Opportunity
Stage 2: Gather Input and Insight
Stage 3: Clarify the Challenge(s)
Stage 4: Generate Ideas
Stage 5: Prototype and Strengthen
Stage 6: Plan for Action
Stage 7: Implement and Evaluate
Ready to Make a Change?
Whether you want to start with a small training workshop or discuss more widespread systematic culture change, give us a call. We will tailor a solution to fit your exact needs.